About Us

Trusted Store
Trusted Store



About Us: The Guitar Store - The Home of Tone since '87

Welcome to The Guitar Store, a venerable institution that has been shaping the music scene on the South Coast since its establishment in 1987. As the proud home of tone for over three decades, we stand as a testament to passion, expertise, and a relentless commitment to serving the vibrant music community of Southampton.

Founded by Jamie Goatley, a true maestro in the world of guitars with an extensive history of selling and repairing these cherished instruments, The Guitar Store was born out of a dream to create more than just a music store. It was conceived as a haven where musicians could find not just instruments but a community that shared their love for music. With over 30 years of experience, Jamie's expertise and dedication have been the driving force behind our independent, bricks-and-mortar establishment.

"The Home of Tone since '87" isn't just a slogan; it's a commitment—a promise that every instrument that finds its way into The Guitar Store has been carefully chosen for its exceptional tone. This dedication to quality and authenticity has made us a destination for musicians seeking not just instruments but an unparalleled sonic experience.

At the forefront of The Guitar Store's operation is our Sales Manager, Tony Biddiscombe, and his small team of professional guitar enthusiasts. What sets our team apart is not just their expertise behind the counter but their status as gigging musicians and collectors of guitars. This unique blend of passion and practical knowledge allows us to provide you with more than just products; we offer insights, recommendations, and a shared love for the art of making music.

Whether you're a seasoned musician, a budding talent, or a passionate music enthusiast, The Guitar Store welcomes you to join our journey. Discover instruments with character, connect with a community that shares your love for music, and experience the unparalleled service that has defined us since 1987.

The Guitar Store - The Home of Tone since '87. Your musical home awaits.